How honest should your vacation rental profile be?

We've all been at this crossroads at one moment or another. You have a great apartment, in a great neighborhood, in a building that hasn't been updated .. since.. well, 1967. It's seen the Ed Koch era, the Giuliani cleanup, and the 21st century gentrification. Yet somehow, the owner hasn't quite figured out how to take out the trash on a (weekly?) basis, the graffiti on the walls is only ever painted over with new graffiti, and the stairs - they break from time to time. Also, there's been a construction site outside your front window for over two years.

YOU DON'T WANT TO TELL YOUR WOULD-BE GUESTS ALL OF THESE DETAILS, RIGHT? It could scare them away, right?

Wrong.

In order to maintain that five-star status, you're going to need to set the appropriate expectations. It's essential to make your profile as honest, transparent, and concise as possible. This is the only way to avoid misunderstandings and unhappy guests.

The right guests for your home will understand the ongoing perplexities of housing in your neighborhood, and for them construction will mean nothing more than a little extra dust on the windowsill.

Not sure whether your profile matches your home true to color? Get an outsider's opinion. Cityami offers this service free of charge to all of our clients. Still, you don't need a vacation rental manager to tell you your home doesn't look anything like your photos. Ask a friend who's visited recently, your cleaners, or that neighbor across the hall who's also listed.

Happy hosting!